You've might have heard about something called "Attraction Marketing." It's a simple concept; attract people by giving value to your prospective customers. They will be attracted to what you're giving, get to know you, build trust and then buy from you. It's not an overnight marketing solution and it takes time to see your actions reap rewards. Persistence, patience, consistency and integrity are keys.
Through a social media website I started communicating with a like-minded individual. We had similar interests and backgrounds. A conversation started between us by asking what each other was involved in.
That's the beginnings of Attraction Marketing.
Out of that simple question, they shared about their company, the product and the compensation plan. From the beginning I was straight forward about my intentions. I was not going to switch companies or get into a new deal. I was interested in the product only.
I am always interested in new products and if the product is of use to me, I will support my fellow network marketers.
They did ask what I do and I shared my website and a little blurb about my company, its product and the compensation plan also.
From there, they wanted to talk because they became very excited about a Joint Venture, or better known as a JV between us. Joint Ventures are when both parties will benefit by working together, a win win partnership. So we set up a time to talk. Here's where it goes south.
I again reiterated my intention not to leave my company or to add another business to my rooster.
During our conversation, they didn't ask many questions about me, what my interests are or how I work my business.
After the conversation, I had emailed her again stating my intentions not to add another business to my life. Their reply email was yet again another attempt to recruit me into their business.
I sent them another email stating again I am not interested in adding another business to my life.
They sent an apology email and we wished each other the best.
Here's what went wrong: they didn't listen to my needs and wants and they assumed their deal was irresistible. This is not attraction marketing.
Attraction Marketing is not dragging your prospect to your side of the street and convincing them your deal is the best.
Attraction Market is meant to attract. If someone is attracted, they will inquire and conversation will flow.
If someone is attracted to what I am marketing, they will inquire. I will then ask how I can help and fill a need they might have. Sometimes I can't help them and that's fine. Sometimes it's a perfect fit. And sometimes they can help me.
It takes active listening, giving value, being honest with your intent and acting with integrity.
Attraction Marketing is like a dance. It takes time to learn the proper steps, find a partner who will dance with you, and then see through dancing if it's a good fit. If it's a good fit, you'll dance the night away. If it's not a good fit, you'll thank them for the dance and search for anther partner. So now I have to ask, "Would you like to dance?"